Beyond Creativity

Breaking the rules and following your own are advisable at times to create and innovate your own style and discover things. But before doing so, it is necessary however to know what kind of rules you are trying to break and be familiar with the alternatives that you can substitute from the original ones.

Whew! It is just so fun and exciting to explore and try new stuffs that completely according to your own style. Fulfillment and achievement are just two of the rewards that you can get from having things innovated and discovered.

In catalog design, it has to come a long way from the industrys downscale origins and jam-packed books. With the latest technology that we have plus the aggressive minds unusual use of typography and color make catalogs really look different and trendy.

Catalogs are important to stand out in todays ever-crowded and critical mailboxes, bear in mind that being different does not necessarily translate into greater sales and profit. Catalog designers have lone been followed many principles in designing simply to sell products.

What you should know to go beyond your limits. First, always place a best seller in the upper right corner of each spread. Whenever readers glance at a catalog from cover to cover their eyes fall to the upper right corner of a spread, so it is better to put strong product there. So placement of items on the catalog matters a lot.

Second, keep the typography simple and limit the number of typefaces you use. Take note that the catalog must be legible, that means no reducing the type to 6 points to help you cram in all the text. Sometimes some elements of the copy need to be represented in type that is bolder or bigger to emphasize and exaggerate to win a sale.

Third, a catalog must always have an order form. It is essential to include a well-designed order form that was easy to fill out and mail, usually with an attached envelope. It is also advisable to use the form as a worksheet to organize their orders before calling or ordering via the Internet.

Forth, be consistent in layouts for it is a mark of excellence. Developing attractive and unique spreads, icons and typographical elements is important in creating an image. You can use colors, backgrounds, or layout format to break up the overall design and style of the catalog. Your aim is to grab the readers attention and encourage them to stop and read its content.

Fifth, standard catalog formats are more profitable. Commonly, unique formats attract more the attention or better enhance your brand than a standard full-size, conventional and slim-Jim catalog. It attracts less people with few or no response at all.

Sixth, a full color catalog performs better than one or two color catalog. Four color presentation looks more attractive, grabs more attention and generates more sales that a dull catalog. The choice lies always on the hand of the seller if he wants to improve his business by breaking and bending the creativity of catalog making and see the difference of your own innovations.

About the Author

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Kristine Llabres
Beyond Creativity

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